The FCA has significantly stepped up its crackdown on so-called finfluencers. New figures show enforcement action increased by 174 percent in 2025, with 74 interventions compared to 27 the previous year. The focus is on tackling misleading or unauthorised financial promotions across social media and other online platforms, as the regulator responds to growing consumer harm in the digital advice space. This sharp rise reflects a wider problem. A large volume of financial conte