Would you allow AI to help choose your insurance or make financial decisions on your behalf? The level of consumer appetite may already be greater than many expected. Following publication of the FCA’s Mills Review, the regulator’s head of insurance market analysis and policy has reportedly expressed surprise at consumers’ willingness to use AI in financial purchasing decisions. The Review found that one in five UK adults is already open to AI making financial decisions for t

AI could fundamentally reshape financial services by 2030; but the technology may be only part of the challenge. Our analysis of the FCA’s newly published Mills Review highlights the growing importance of governance, accountability and oversight as artificial intelligence becomes more embedded in retail financial services. The Review considers a future in which AI increasingly influences how firms operate, how consumers make financial decisions and how financial products are

FCA Launches Mills Review on AI Future On 27 January 2026, the Financial Conduct Authority (FCA) launched the Mills Review to explore the long-term impact of artificial intelligence (AI) on UK retail financial services, inviting industry and stakeholder input on how AI could reshape the sector by 2030 and beyond. The review, led by Sheldon Mills, seeks feedback across four key themes: Future evolution of AI technology – including autonomous, agentic and multimodal AI systems,